https://josecc.com.br José Xavier Mon, 21 Sep 2026 23:54:11 +0000 https://josecc.com.br en https://josecc.com.br/sobre Wed, 22 Jul 2026 19:36:09 +0000 José Xavier https://josecc.com.br/sobre Criativo com foco em redação e estratégia para marcas: branding, conteúdo e campanhas 360.Meu fazer é voltado pra traduzir cultura, seja ela de internet ou das ruas, em uma comunicação que impacta e foca em resultado, que conversa com o zeitgeist, que é colaborativa e que traz um olhar significativo, divertido, estético, fora do senso comum. Trabalhei com marcas como︎︎︎ Seara, Nike, Mercado Livre, Lubs, Neon, Kenner, next/Bradesco,&nbsp;Senior Creative Copywriter, Content Strategist São Paulo︎︎︎SP &nbsp;LinkedIn&nbsp;︎+55 83 988426510&nbsp;︎ E-mail&nbsp;︎ https://josecc.com.br/Meli-Music Thu, 23 Jul 2026 00:51:45 +0000 José Xavier https://josecc.com.br/Meli-Music Meli Music&nbsp;2025, 2026 Mercado Livre queria ultrapassar as fronteiras do varejo tradicional para criar experiências que conectam fãs e artistas e acompanham o ritmo da Geração Z. Com isso, nasceu o Meli Music. <img width="1920" height="960" width_o="1920" height_o="960" data-src="https://freight.cargo.site/t/original/i/838fb3b75c27eaaba1131288e200711b9140024fc69626db28bd0bf7cbede61a/Marcas-MeliMusic-Atualizada-18-07-2025.png" data-mid="250764679" border="0" src="https://freight.cargo.site/w/1000/i/838fb3b75c27eaaba1131288e200711b9140024fc69626db28bd0bf7cbede61a/Marcas-MeliMusic-Atualizada-18-07-2025.png" /><img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/378bed56db7af96440b61b7073a826e7b8e063712293ad8a9bf430a6e64d8a83/Untitled-presentation-2.png" data-mid="250764015" border="0" src="https://freight.cargo.site/w/1000/i/378bed56db7af96440b61b7073a826e7b8e063712293ad8a9bf430a6e64d8a83/Untitled-presentation-2.png" /> <img width="798" height="1070" width_o="798" height_o="1070" data-src="https://freight.cargo.site/t/original/i/451e0cfd945d6e659b8f0c99bdba26e6745c0c028be6a78068da2e10c95200e7/ezgif-4e029fca11623056.gif" data-mid="250670498" border="0" src="https://freight.cargo.site/w/798/i/451e0cfd945d6e659b8f0c99bdba26e6745c0c028be6a78068da2e10c95200e7/ezgif-4e029fca11623056.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/bb17f0b134d166a00be6b8ef06078d3cbd0f33c81bd5b1de83e5dd71f3781e95/ezgif-73dedc90e5c30e4f.gif" data-mid="250669946" border="0" src="https://freight.cargo.site/w/800/i/bb17f0b134d166a00be6b8ef06078d3cbd0f33c81bd5b1de83e5dd71f3781e95/ezgif-73dedc90e5c30e4f.gif" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/a03f0591930fe4cefae1f736166afe6a5ab6aae90b93cfeefc1fdf57646c776e/Untitled-presentation-1.png" data-mid="250764014" border="0" src="https://freight.cargo.site/w/1000/i/a03f0591930fe4cefae1f736166afe6a5ab6aae90b93cfeefc1fdf57646c776e/Untitled-presentation-1.png" /> Em Social, o desafio era construir o território com conteúdos aspiracionais&nbsp;e ativar conversas reais com os fandoms︎︎︎nossa resposta foi criar um Hub de Música. Fui responsável pela estratégia, redação e direcionais criativos de influência e produção de foto e vídeo em 4 frentes de conteúdos︎︎︎ Bastidores da campanha hero com Luísa Sonza, Matuê e Maísa Conteúdos que inciaram as primeiras conversas do novo território: os artistas contam sobre a relação com a música, com a moda e a expectativa de participar da campanha e do festival︎︎︎ <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/307db7daa2b8695b3a7e3c404d5aa44f6b18b3a1ad907ae357fd5a8edc7f99f9/ezgif-8c46c6066f1e5028.gif" data-mid="250738126" border="0" src="https://freight.cargo.site/w/800/i/307db7daa2b8695b3a7e3c404d5aa44f6b18b3a1ad907ae357fd5a8edc7f99f9/ezgif-8c46c6066f1e5028.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/d032e7520051777131cca8d7997cfec0683946027351c05b09ab5205fb053ea3/ezgif-228f6b7c08a08e14.gif" data-mid="250738143" border="0" src="https://freight.cargo.site/w/800/i/d032e7520051777131cca8d7997cfec0683946027351c05b09ab5205fb053ea3/ezgif-228f6b7c08a08e14.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/9d6930dd1da8aa938e001fbaf35d5c47eef9cfa3d2d71b49a8fc9606cadb730b/ezgif-8c4e38ea2de5be69.gif" data-mid="250738127" border="0" src="https://freight.cargo.site/w/800/i/9d6930dd1da8aa938e001fbaf35d5c47eef9cfa3d2d71b49a8fc9606cadb730b/ezgif-8c4e38ea2de5be69.gif" /> Big Numbers︎︎︎ ︎︎︎7,1M EM IMPRESSÕES︎︎︎4M DE VIEWS Série vertical “Encontros que Transformam” com Carol Biazin, Duda Beat e Mari Fernandez A cada episódio, uma pergunta conduzia a conversa sobre as histórias de quem transforma, e também é transformado, pela música︎︎︎ <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/f5592f0da881e7a2393aed05cfdfc394877d86eeee35a5dcaf350b0008b13c0a/Untitled-presentation-3.png" data-mid="250764016" border="0" src="https://freight.cargo.site/w/1000/i/f5592f0da881e7a2393aed05cfdfc394877d86eeee35a5dcaf350b0008b13c0a/Untitled-presentation-3.png" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/2fa21325c2d41b0765b52ec5e70780c1d97502e332c20b896dfce5137652f8a3/ezgif-429351412e758bf8.gif" data-mid="250672366" border="0" src="https://freight.cargo.site/w/800/i/2fa21325c2d41b0765b52ec5e70780c1d97502e332c20b896dfce5137652f8a3/ezgif-429351412e758bf8.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/396790b6f195ef8681dac589754b5c92e1754d6a84276344c7002c3a0389748c/ezgif-7207f0fecaaced49.gif" data-mid="250673316" border="0" src="https://freight.cargo.site/w/720/i/396790b6f195ef8681dac589754b5c92e1754d6a84276344c7002c3a0389748c/ezgif-7207f0fecaaced49.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/44d43454f912dfb05dc0954c388076d87e07e0d99b49b4a16acf3323f94e723f/ezgif-71cbb3766a757c2c.gif" data-mid="250673317" border="0" src="https://freight.cargo.site/w/720/i/44d43454f912dfb05dc0954c388076d87e07e0d99b49b4a16acf3323f94e723f/ezgif-71cbb3766a757c2c.gif" /> Big Numbers︎︎︎ ︎︎︎11,1M EM IMPRESSÕES︎︎︎6M DE VIEWS Cobertura das 3 edições do Meli Music︎︎︎trap, pop e sertanejo <img width="2000" height="1089" width_o="2000" height_o="1089" data-src="https://freight.cargo.site/t/original/i/34d7b12f32a29fa733618ef144958652ad5d4337122aab93f0add6ea5b9576aa/Untitled-presentation-4.png" data-mid="250764692" border="0" src="https://freight.cargo.site/w/1000/i/34d7b12f32a29fa733618ef144958652ad5d4337122aab93f0add6ea5b9576aa/Untitled-presentation-4.png" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/dabd64b106955838f478f22a15fcb3be83b44e62fb7d405417615b56638e1ec8/ezgif-6f7b85b8803630a2.gif" data-mid="250738691" border="0" src="https://freight.cargo.site/w/800/i/dabd64b106955838f478f22a15fcb3be83b44e62fb7d405417615b56638e1ec8/ezgif-6f7b85b8803630a2.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/4e8f65467ee2f1d980e01fa8b2aafd13620e4a44ab552a0d611b22e6e3e20828/ezgif-667bba63d18c7c77.gif" data-mid="250738678" border="0" src="https://freight.cargo.site/w/800/i/4e8f65467ee2f1d980e01fa8b2aafd13620e4a44ab552a0d611b22e6e3e20828/ezgif-667bba63d18c7c77.gif" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/89ce2be94ec77cf0f5aedfa743fdbef3ac4dee893c60a177e04d0318f12a4e1b/Untitled-presentation-5.png" data-mid="250764004" border="0" src="https://freight.cargo.site/w/1000/i/89ce2be94ec77cf0f5aedfa743fdbef3ac4dee893c60a177e04d0318f12a4e1b/Untitled-presentation-5.png" /> <img width="800" height="1200" width_o="800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c704091cd0026857ce6c8c169b90b3c829e73339dfbb9dd1a3ed39b229f04f2b/ezgif-75ea73d87a7a1811.gif" data-mid="250669890" border="0" src="https://freight.cargo.site/w/800/i/c704091cd0026857ce6c8c169b90b3c829e73339dfbb9dd1a3ed39b229f04f2b/ezgif-75ea73d87a7a1811.gif" /> <img width="758" height="1350" width_o="758" height_o="1350" data-src="https://freight.cargo.site/t/original/i/38852f97198a9f7e4c32ef96e2ba109671b02ebe2ca3aa3965756b43b8d5c92e/ezgif-6f9c419689469a78.gif" data-mid="250738636" border="0" src="https://freight.cargo.site/w/758/i/38852f97198a9f7e4c32ef96e2ba109671b02ebe2ca3aa3965756b43b8d5c92e/ezgif-6f9c419689469a78.gif" /> <img width="2000" height="1067" width_o="2000" height_o="1067" data-src="https://freight.cargo.site/t/original/i/fb960d70f01529c244be576130d46b49ac7505b69a3c10c5b1d9ef4a7ecdea7b/Untitled-presentation-6.png" data-mid="250764102" border="0" src="https://freight.cargo.site/w/1000/i/fb960d70f01529c244be576130d46b49ac7505b69a3c10c5b1d9ef4a7ecdea7b/Untitled-presentation-6.png" /> <img width="701" height="1063" width_o="701" height_o="1063" data-src="https://freight.cargo.site/t/original/i/358d097b76bdbd9f4dea6e25e381b129d1f1250b8b1abf7083b8b313ba7c1328/ezgif-6ea278068a8d5adc.gif" data-mid="250738718" border="0" src="https://freight.cargo.site/w/701/i/358d097b76bdbd9f4dea6e25e381b129d1f1250b8b1abf7083b8b313ba7c1328/ezgif-6ea278068a8d5adc.gif" /> <img width="800" height="1201" width_o="800" height_o="1201" data-src="https://freight.cargo.site/t/original/i/b3e329115979b1be23c3c7bdbd65f98ee97ad0b647a5f7a3e307a2b815735ab7/ezgif-66a15fd02a20c404.gif" data-mid="250738758" border="0" src="https://freight.cargo.site/w/800/i/b3e329115979b1be23c3c7bdbd65f98ee97ad0b647a5f7a3e307a2b815735ab7/ezgif-66a15fd02a20c404.gif" /> Direcionais criativos para os conteúdos de cobertura da Maísa, Juliano Floss e Tia Milena︎︎︎ <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/c15e972405e7388fd1e8cdd7d779636cd7357d7e23350bf219139b76a02a43b2/ezgif-1fca6c6fddb2c61d.gif" data-mid="250738926" border="0" src="https://freight.cargo.site/w/720/i/c15e972405e7388fd1e8cdd7d779636cd7357d7e23350bf219139b76a02a43b2/ezgif-1fca6c6fddb2c61d.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/6e1582c0370da419cec3d582ca5094729cbafcd5ac39f883fe488491871bb43a/ezgif-15fc5ef159fdbb41.gif" data-mid="250738920" border="0" src="https://freight.cargo.site/w/720/i/6e1582c0370da419cec3d582ca5094729cbafcd5ac39f883fe488491871bb43a/ezgif-15fc5ef159fdbb41.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/6e7b0d77e555903d87b9135d0ef714a4833b85feeaeca20f5880f71bc3874f19/ezgif-11af9be11cc91655.gif" data-mid="250738925" border="0" src="https://freight.cargo.site/w/720/i/6e7b0d77e555903d87b9135d0ef714a4833b85feeaeca20f5880f71bc3874f19/ezgif-11af9be11cc91655.gif" /> Big Numbers︎︎︎ ︎︎︎16,4M EM IMPRESSÕES︎︎︎12M DE VIEWS Vancast com Duda Beat, Carol Biazin, Ana Castela e Lauana PradoApresentado por Dani Diz Direcionais criativos para os episódios do Vancast para o Mercado Play, o streaming gratuito do Mercado Livre︎︎︎ <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/fbd118eecf0514b97a9160e87b8eecc6de601cd2cb2a6fcc59946645aa1ff22e/Untitled-presentation-7.png" data-mid="250764013" border="0" src="https://freight.cargo.site/w/1000/i/fbd118eecf0514b97a9160e87b8eecc6de601cd2cb2a6fcc59946645aa1ff22e/Untitled-presentation-7.png" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/7ed16a990638fe12a09cf87ca3eb521ff5c36e023f424530c8c4530d73178ac7/ezgif-4681f6bdc408aa22.gif" data-mid="250763574" border="0" src="https://freight.cargo.site/w/800/i/7ed16a990638fe12a09cf87ca3eb521ff5c36e023f424530c8c4530d73178ac7/ezgif-4681f6bdc408aa22.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/2df6d718a6e570de0a1eef14edf06959a9069880bd4251de90446444659f9ff2/ezgif-1af080c7d2bfdec1.gif" data-mid="250764167" border="0" src="https://freight.cargo.site/w/800/i/2df6d718a6e570de0a1eef14edf06959a9069880bd4251de90446444659f9ff2/ezgif-1af080c7d2bfdec1.gif" /> Big Numbers︎︎︎ ︎︎︎9,1M EM IMPRESSÕES ︎︎︎8M DE VIEWS NOS CORTES PARA SOCIAL Agência Ginga CCO Fernanda Fontes Direção Criativa, Estratégia e Redação José Xavier Diretora de Conteúdo e Comunidades Michelle Madeira Gerente de Projetos Raíza Fekete Coordenação de Conteúdo e Comunidades Sarah Fonseca, Ana Carolina Costa Supervisora de Estratégia Isadora Zimmermann Direção de Arte Hyana Espindola, Ingrid Herculano, Fernanda Moraes Influência BR Media, ViU&nbsp; Artistas Universal Music Cobertura GTSProdução Vancast&nbsp;BR Media &nbsp;Branding&nbsp;GUT São Paulo https://josecc.com.br/Mercado-Livre-Moda Tue, 28 Jul 2026 01:23:48 +0000 José Xavier https://josecc.com.br/Mercado-Livre-Moda &nbsp; &nbsp; Mercado Livre Moda2024, 2026 Mercado Livre queria mais conexão com as mulheres da Geração Z. Por isso, reativou os canais proprietários de Moda︎︎︎ <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c010d8c2a8a0ec613824af401d902c4e3860cc6dadaf7f0003c7a698741294c2/Logo-moda-mercadolivre-1-1.png" data-mid="250804813" border="0" src="https://freight.cargo.site/w/1000/i/c010d8c2a8a0ec613824af401d902c4e3860cc6dadaf7f0003c7a698741294c2/Logo-moda-mercadolivre-1-1.png" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/77469d1c8d7c7de9947167195518aeeaa8e5c5c2029c5974d5fdf5013c757d12/ezgif-51dc5d7af5fbebbe.gif" data-mid="250804290" border="0" src="https://freight.cargo.site/w/800/i/77469d1c8d7c7de9947167195518aeeaa8e5c5c2029c5974d5fdf5013c757d12/ezgif-51dc5d7af5fbebbe.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cb6b273ee81e22f00e5e7a8606407863309099f24901ecec5e8ca50312f22d97/Logo-moda-mercadolivre-3-1.png" data-mid="250795337" border="0" src="https://freight.cargo.site/w/1000/i/cb6b273ee81e22f00e5e7a8606407863309099f24901ecec5e8ca50312f22d97/Logo-moda-mercadolivre-3-1.png" /> No Social, o desafio era ser aspiracional sem ser irreal e gerar awareness ao lado dos assets já reconhecidos do maior e-commerce da América Latina︎︎︎nossa resposta foi criar uma estratégia intensificando a mensagem︎︎︎Tem Moda no Mercado Livre Fui responsável pela redação, olhar estrátegico e direcionais criativos para editorias, influência e produção editorial de foto e vídeo em 5 frentes de conteúdos no Instagram, Tiktok, Pinterest e Shorts︎︎︎ Conteúdos das embaixadoras e influenciadoras de Moda e Beleza︎︎︎ Manu Gavassi, Camilla de Lucas, Lívia Nunes, Franciny Ehlke e + &nbsp; O papel das embaixadoras era inspirar e serem porta-vozes das macro campanhas, enquanto as influenciadoras sustentavam as conversas no cotidiano. <img width="417" height="448" width_o="417" height_o="448" data-src="https://freight.cargo.site/t/original/i/b212aa19bb6d1e0a719441512e808fc30acaee4e8be49e6da811b8cf831f8d7f/ezgif-45578ad96a19f69d.gif" data-mid="250800736" border="0" src="https://freight.cargo.site/w/417/i/b212aa19bb6d1e0a719441512e808fc30acaee4e8be49e6da811b8cf831f8d7f/ezgif-45578ad96a19f69d.gif" /> <img width="386" height="450" width_o="386" height_o="450" data-src="https://freight.cargo.site/t/original/i/a57f520f09e12237fd1e814790d2cf2a9c88dcb47087bbd81bffff0625b3a5ea/ezgif-4cfa011cea9c1296.gif" data-mid="250800738" border="0" src="https://freight.cargo.site/w/386/i/a57f520f09e12237fd1e814790d2cf2a9c88dcb47087bbd81bffff0625b3a5ea/ezgif-4cfa011cea9c1296.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/52e260f58850a826dc45ce1bc1cccb811227b03aeeae4235ab0f4fd7b0ee2e10/ezgif-6e8b3b8dfb490ff4.gif" data-mid="250795319" border="0" src="https://freight.cargo.site/w/800/i/52e260f58850a826dc45ce1bc1cccb811227b03aeeae4235ab0f4fd7b0ee2e10/ezgif-6e8b3b8dfb490ff4.gif" /> Nanaths, Vitória Ribeiro, Luiza Schiavini Editoriais︎︎︎ Fotos e vídeos autoriais conectando conversas, produtos e tendências do momento. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/12326c8b8304afc5fe0e64b0334128d95b2e9fd2e54cf4199be18364a352d6cd/ezgif-5c51a81ad07b8d55.gif" data-mid="250804502" border="0" src="https://freight.cargo.site/w/800/i/12326c8b8304afc5fe0e64b0334128d95b2e9fd2e54cf4199be18364a352d6cd/ezgif-5c51a81ad07b8d55.gif" /> <img width="1914" height="619" width_o="1914" height_o="619" data-src="https://freight.cargo.site/t/original/i/d4ff96163ae7b06ac347a580b4535403268ffe8c468a75f0de229b10a8dfd629/Logo-moda-mercadolivre-3-3.png" data-mid="250804774" border="0" src="https://freight.cargo.site/w/1000/i/d4ff96163ae7b06ac347a580b4535403268ffe8c468a75f0de229b10a8dfd629/Logo-moda-mercadolivre-3-3.png" /> Spikes︎︎︎Nomes emergentes como Clementaum, Júlia Mazzocco e Manuela Perez estrelaram conteúdos nativos ativando conversas de moda, beleza e música com os fandoms.Cocriado com Ana Júlia Cano e Louise Rabello <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/9d62adee76d794c3a25c1ca3994144d9ebc2591ad75bcba038fad52a49ef773c/ezgif-1577ddfd93674c2c.gif" data-mid="250827367" border="0" src="https://freight.cargo.site/w/800/i/9d62adee76d794c3a25c1ca3994144d9ebc2591ad75bcba038fad52a49ef773c/ezgif-1577ddfd93674c2c.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/19c2450cda916cfe6cd962218648cc30a7996a1423bdf33296f3647b3de80dce/Logo-moda-mercadolivre-8.png" data-mid="250826225" border="0" src="https://freight.cargo.site/w/1000/i/19c2450cda916cfe6cd962218648cc30a7996a1423bdf33296f3647b3de80dce/Logo-moda-mercadolivre-8.png" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/801f99d37f9755100530ce2428c6d511badfd0e897f6554e02550a3be50fd7fb/ezgif-15abd1e58396f11f.gif" data-mid="250826224" border="0" src="https://freight.cargo.site/w/800/i/801f99d37f9755100530ce2428c6d511badfd0e897f6554e02550a3be50fd7fb/ezgif-15abd1e58396f11f.gif" /> Realismo Fantástico︎︎︎Cocriado com Hyana Espinola Conteúdos de ultrarealismo 3D que trouxe a IA como asset proprietário para os canais. Criando peças sensoriais com texturas, movimentos e novos ângulos. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/f260608de827105d185b4e5167cc362c9c2d0fe32fd5a5af448421a24cf273e7/ezgif-1f16a6a8ccd8fdd7.gif" data-mid="250802041" border="0" src="https://freight.cargo.site/w/800/i/f260608de827105d185b4e5167cc362c9c2d0fe32fd5a5af448421a24cf273e7/ezgif-1f16a6a8ccd8fdd7.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/58130dca40d58e0d3514a37d157d40164683dc935612a32115da40b9aca7f262/ezgif-19a590281caa21f6.gif" data-mid="250801972" border="0" src="https://freight.cargo.site/w/800/i/58130dca40d58e0d3514a37d157d40164683dc935612a32115da40b9aca7f262/ezgif-19a590281caa21f6.gif" /> Big Brother Brasil︎︎︎ Mercado Livre ativou a cota de Moda na edição 2025 do Big Brother com ativações dentro do programa. Nas redes, Franciny Ehlke, a Fada dos Sonhos,&nbsp;entregava benefícios de moda e beleza e amplificava as ações da marca︎︎︎ <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/720f0d63439d59d48aa138d1504bd98f06041758f5065b40f018de29c7b58c14/Logo-moda-mercadolivre-17.png" data-mid="250862204" border="0" src="https://freight.cargo.site/w/1000/i/720f0d63439d59d48aa138d1504bd98f06041758f5065b40f018de29c7b58c14/Logo-moda-mercadolivre-17.png" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/fc080d2728eb2e2133071da0c8bfb8d9fa1fa4cad46e61b427cb5e3506549563/ezgif-523633ddfe2c5636.gif" data-mid="250863183" border="0" src="https://freight.cargo.site/w/800/i/fc080d2728eb2e2133071da0c8bfb8d9fa1fa4cad46e61b427cb5e3506549563/ezgif-523633ddfe2c5636.gif" /> Nanaths + Luíza Parente, a Big Dupla, entravam nas conversas e comentavam tudo que rolava dentro da casa︎︎︎ <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1d4f343ce56de8aaae172453ab720928bdbbe178374d1704e71921cecfab673b/Logo-moda-mercadolivre-17-1.png" data-mid="250862202" border="0" src="https://freight.cargo.site/w/1000/i/1d4f343ce56de8aaae172453ab720928bdbbe178374d1704e71921cecfab673b/Logo-moda-mercadolivre-17-1.png" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/6271c83f01d60326d531e8e65276b39e0e08c82e0c56b4f4ef2fc7cf175c7c1d/ezgif-5c48b0e0daf6ee1d.gif" data-mid="250862208" border="0" src="https://freight.cargo.site/w/800/i/6271c83f01d60326d531e8e65276b39e0e08c82e0c56b4f4ef2fc7cf175c7c1d/ezgif-5c48b0e0daf6ee1d.gif" /> Agência Ginga CCO&nbsp;Fernanda Fontes Líder Criativa Laíza Negrão Diretora de Planejamento e Estratégia Nara Almeida Gerente de Projetos Raíza Fekete, Isabela Araújo Gerente de Influência Larissa Tamaro Direção Criativa, Estratégia e Redação José Xavier Gerente de Conteúdo e Comunidades&nbsp;Michelle Madeira Coordenação de Conteúdo, Planejamento e Estratégia Caique Sampaio, Erica Daykem, Ana Carolina Costa Direção de Arte Hyana Espindola, Ingrid Herculano, Cauysa Costa, Amanda Fonseca, Ramires Capristano Analista de Comunidades Andrey Tonini, Karol Cardoso Analista de Influência David Silva Redação Louise Rabello, Ana Júlia Cano Influência BR Media&nbsp;Produção Spikes&nbsp;BR Media Produção Editorias e Big Brother Core https://josecc.com.br/Big-Box Sun, 26 Jul 2026 19:56:07 +0000 José Xavier https://josecc.com.br/Big-Box Big BoxJAN 2024 Redação criativa para o Mercado Livre no Big Brother Brasil 2024︎︎︎Roteirizei e digiri a Valentina Bandeira, que deu vida a Big Box, persona dentro das redes do Mercado Livre que, estrategicamente, se portava como fã de BBB comentando sobre a edição e sendo porta-voz das ações da marca no Social. Big Numbers︎︎︎ ︎︎︎3,9M EM SOCIAL FACTOR ︎︎︎12,2M EM CLIQUES ︎︎︎1,64% DE CTR <img width="368" height="654" width_o="368" height_o="654" data-src="https://freight.cargo.site/t/original/i/1753c87b0b3da93993d8c79ad1922129bfbd788e0ed8c2f6c9aa760a002ec827/MELI_BBB24_fase3_Reportagem_1080x1920_45-2.gif" data-mid="250734292" border="0" src="https://freight.cargo.site/w/368/i/1753c87b0b3da93993d8c79ad1922129bfbd788e0ed8c2f6c9aa760a002ec827/MELI_BBB24_fase3_Reportagem_1080x1920_45-2.gif" /> <img width="566" height="1006" width_o="566" height_o="1006" data-src="https://freight.cargo.site/t/original/i/7291f68094b54d07fc14c4413d0b9b0e37c483fd74b324eb158e2679d673adee/MELI_BBB24_fase3_Reportagem_1080x1920_45-3.gif" data-mid="250734293" border="0" src="https://freight.cargo.site/w/566/i/7291f68094b54d07fc14c4413d0b9b0e37c483fd74b324eb158e2679d673adee/MELI_BBB24_fase3_Reportagem_1080x1920_45-3.gif" /> Gráfico Yan Copelli Copywriter José Xavier Líder de Criação Laíza Negrão Líder de Estratégia Nara Almeida Gerente de Projetos Vitoria Alarcon Produção Core Agência Ginga https://josecc.com.br/Nike-x-Ambush Mon, 21 Sep 2026 23:54:11 +0000 José Xavier https://josecc.com.br/Nike-x-Ambush Nike x Ambush®AGO 2023 Coordenação de Social, Influência e PR para o lançamento da collab NIKE X AMBUSH® NITESPORT ACADEMY, no Cartel Zero Onze︎︎︎ Na prática, a comunidade da Nike e Cartel foi convidada para participar de diversas ativações sobre moda + futebol a partir da visão feminina no esporte︎︎︎ Visita à exposição 'Rainhas de Copas' no Museu do Futebol, visita ao mural 'Mulheres no Futebol', feito pela artista Crioula, +2 Talks com Júlia Reis, Aira Bofim, Bibiana Bolson, Camila Yahn, e Workshop de Costumização das Jerseys Nike x Ambush, ministrado pelos designers Milena Nascimento, Felipe Matayoshi, Daya Molina, Tete Oshima e Cristian Resende — onde os estilistas também fizeram suas reinterpretações das Jerseys, um torneio de futebol 'Pelada das Minas' e a Block Party com as DJs Bassan e Badsista, no Largo de Pinheiros, São Paulo. <img width="2880" height="888" width_o="2880" height_o="888" data-src="https://freight.cargo.site/t/original/i/e18baedbbb40d267d4a75ff0ea483f3dd251ce3f9a7972a6ef5f7ecd044abd84/Captura-de-Tela-2026-09-21-as-21.33.58.png" data-mid="252417790" border="0" src="https://freight.cargo.site/w/1000/i/e18baedbbb40d267d4a75ff0ea483f3dd251ce3f9a7972a6ef5f7ecd044abd84/Captura-de-Tela-2026-09-21-as-21.33.58.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/057b75956b9ad96f637aad27ba4f0c5ffd94d822f4388b536fdf9476ec2957f8/Sem-titulo---21-de-setembro-de-2026-as-20.52.12.gif" data-mid="252417793" border="0" src="https://freight.cargo.site/w/1000/i/057b75956b9ad96f637aad27ba4f0c5ffd94d822f4388b536fdf9476ec2957f8/Sem-titulo---21-de-setembro-de-2026-as-20.52.12.gif" /> <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/1f290bac756b1e19a74c8cc1caebf90f4906b113f67f375615f9446d1cae0c79/snapinsta-1790034523073.jpg" data-mid="252417392" border="0" src="https://freight.cargo.site/w/1000/i/1f290bac756b1e19a74c8cc1caebf90f4906b113f67f375615f9446d1cae0c79/snapinsta-1790034523073.jpg" /> <img width="1440" height="1792" width_o="1440" height_o="1792" data-src="https://freight.cargo.site/t/original/i/f6c71ac79373c9b53099be8010a005e3fa44a6cb939d95e80f947a70aaaaafb2/snapinsta-1790034586702.jpg" data-mid="252417959" border="0" src="https://freight.cargo.site/w/1000/i/f6c71ac79373c9b53099be8010a005e3fa44a6cb939d95e80f947a70aaaaafb2/snapinsta-1790034586702.jpg" /> <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/76f5312dc882ebe5f84de1d0b63b5de513d91722e27c48ff0c421681eac6c3eb/snapinsta-1790034520636.jpg" data-mid="252417961" border="0" src="https://freight.cargo.site/w/1000/i/76f5312dc882ebe5f84de1d0b63b5de513d91722e27c48ff0c421681eac6c3eb/snapinsta-1790034520636.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d15c8b26d3ff66df32c4a28357d6e55e3daab506c66545a9cdfa3ca6117ce6d0/Sem-titulo---21-de-setembro-de-2026-as-20.52.12-1.png" data-mid="252419007" border="0" src="https://freight.cargo.site/w/1000/i/d15c8b26d3ff66df32c4a28357d6e55e3daab506c66545a9cdfa3ca6117ce6d0/Sem-titulo---21-de-setembro-de-2026-as-20.52.12-1.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3ba26e0e4c7fe2c342c91f066570addcb393384a6cc4313f3785773154f2a367/ezgif-4c6a6b60be738729.gif" data-mid="252419004" border="0" src="https://freight.cargo.site/w/1000/i/3ba26e0e4c7fe2c342c91f066570addcb393384a6cc4313f3785773154f2a367/ezgif-4c6a6b60be738729.gif" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/68cf9afcd5a5f0f57db9edc1b9f0e958fa6ea5ae44e3e5f32fa5d7c2131d4279/Sem-titulo---21-de-setembro-de-2026-as-20.52.12-2.gif" data-mid="252419006" border="0" src="https://freight.cargo.site/w/1000/i/68cf9afcd5a5f0f57db9edc1b9f0e958fa6ea5ae44e3e5f32fa5d7c2131d4279/Sem-titulo---21-de-setembro-de-2026-as-20.52.12-2.gif" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/314627803c53e29670ee8ba3a0a4d256c7f8dbb005c9c5e885bf1ec882d5b361/Sem-titulo---21-de-setembro-de-2026-as-20.52.12-3.gif" data-mid="252420452" border="0" src="https://freight.cargo.site/w/1000/i/314627803c53e29670ee8ba3a0a4d256c7f8dbb005c9c5e885bf1ec882d5b361/Sem-titulo---21-de-setembro-de-2026-as-20.52.12-3.gif" /> <img width="1920" height="637" width_o="1920" height_o="637" data-src="https://freight.cargo.site/t/original/i/e68d66fee98e7de737adf15bce393d3d999ccd70cd718995e30044cdfff8fce8/Sem-titulo---21-de-setembro-de-2026-as-20.52.12-2-2.png" data-mid="252420581" border="0" src="https://freight.cargo.site/w/1000/i/e68d66fee98e7de737adf15bce393d3d999ccd70cd718995e30044cdfff8fce8/Sem-titulo---21-de-setembro-de-2026-as-20.52.12-2-2.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d865e8823cbc44b0a2dfe292d5ddba3a5c1540c33893e891cb8a9e799dd13c57/Sem-titulo---21-de-setembro-de-2026-as-20.52.12-2-1.png" data-mid="252419013" border="0" src="https://freight.cargo.site/w/1000/i/d865e8823cbc44b0a2dfe292d5ddba3a5c1540c33893e891cb8a9e799dd13c57/Sem-titulo---21-de-setembro-de-2026-as-20.52.12-2-1.png" /> Big Numbers︎︎︎ ︎︎︎2,76M EM SOCIAL FACTOR ︎︎︎9,2M EM CLIQUES&nbsp; Head Cartel Zero Onze Fernando Sapuppo Head e Diretor Criativo Cartel Zero Onze Cristian Resende Social, PR e Comunidade José Xavier Gerente de Projetos Natasha ValenzuelaGerente Comercial Caio Takeda Produção Executiva MOOC, Célula, SR StudiosProdução Jazon Oliveira Beleza Anddy Williams Fotos Rafael LeafarVídeos Victor Costa e Kony Filmes Assets de Campanha Nike x Ambush https://josecc.com.br/Neon Wed, 22 Jul 2026 19:36:10 +0000 José Xavier https://josecc.com.br/Neon Mais que Banco,&nbsp;NeonJUN 2022 Campanha para introduzir ao mercado e ao público a virada de marca da Neon. Apresentando o novo posicionamento, linguagem verbal e visual através de ação de PR, digital e filme publicitário︎︎︎ <img width="290" height="516" width_o="290" height_o="516" data-src="https://freight.cargo.site/t/original/i/fc057ee8a7e4ca8ea37d147787bc30f8ee75517019988bd5cc1f618b68ef98c8/Snapinsta.app_video_GICWmACJon7p3m4CAAhcLt1Y1lgybq_EAAAF-6.gif" data-mid="250637183" border="0" src="https://freight.cargo.site/w/290/i/fc057ee8a7e4ca8ea37d147787bc30f8ee75517019988bd5cc1f618b68ef98c8/Snapinsta.app_video_GICWmACJon7p3m4CAAhcLt1Y1lgybq_EAAAF-6.gif" /> <img width="294" height="522" width_o="294" height_o="522" data-src="https://freight.cargo.site/t/original/i/659d2135f7c1c58cfd1963852f5c27a135bd4fc2c742d7237678780bcd7e67ae/Snapinsta.app_video_GICWmACJon7p3m4CAAhcLt1Y1lgybq_EAAAF-4.gif" data-mid="250637186" border="0" src="https://freight.cargo.site/w/294/i/659d2135f7c1c58cfd1963852f5c27a135bd4fc2c742d7237678780bcd7e67ae/Snapinsta.app_video_GICWmACJon7p3m4CAAhcLt1Y1lgybq_EAAAF-4.gif" /> <img width="350" height="622" width_o="350" height_o="622" data-src="https://freight.cargo.site/t/original/i/5fb6e84bfec29680a9bc206963719fed48c1f66c3dccbc6b58360ef536f2df85/Snapinsta.app_video_GICWmACJon7p3m4CAAhcLt1Y1lgybq_EAAAF-3.gif" data-mid="250637185" border="0" src="https://freight.cargo.site/w/350/i/5fb6e84bfec29680a9bc206963719fed48c1f66c3dccbc6b58360ef536f2df85/Snapinsta.app_video_GICWmACJon7p3m4CAAhcLt1Y1lgybq_EAAAF-3.gif" /> <img width="264" height="470" width_o="264" height_o="470" data-src="https://freight.cargo.site/t/original/i/326911bb51c5b283b108d8154ac561ca56bc3288164b0c2b597d9dba62e4fa92/Snapinsta.app_video_GICWmACJon7p3m4CAAhcLt1Y1lgybq_EAAAF-5.gif" data-mid="250637184" border="0" src="https://freight.cargo.site/w/264/i/326911bb51c5b283b108d8154ac561ca56bc3288164b0c2b597d9dba62e4fa92/Snapinsta.app_video_GICWmACJon7p3m4CAAhcLt1Y1lgybq_EAAAF-5.gif" /> Head de Comunicação e Marca Fernanda Salgado Gerente de Marketing Ric Lebre Líder de Estratégia Thamara Araujo Gerente de Projetos Julia Martinussi Redação e Roteiro José Xavier Direção de Arte Will Acosta Ativação Bpone Filme Lumme ViracréditoNOV 2022Redação para Always On, criação de naming e conceito para o novo produto Neon, o Viracrédito. Um CDB em que você investe e o valor retorna como crédito para você︎︎︎ Filme da DAVID São Paulo <img width="352" height="626" width_o="352" height_o="626" data-src="https://freight.cargo.site/t/original/i/b9186f483c99d85666c311a8ceb32c6f8319bd7af6496fc7583ed173eb8f2d08/Snapinsta.app_video_F1431AC9B445DDAD4999B1A8FDD1EE93_video_dashinit-3.gif" data-mid="250637992" border="0" src="https://freight.cargo.site/w/352/i/b9186f483c99d85666c311a8ceb32c6f8319bd7af6496fc7583ed173eb8f2d08/Snapinsta.app_video_F1431AC9B445DDAD4999B1A8FDD1EE93_video_dashinit-3.gif" /> <img width="428" height="760" width_o="428" height_o="760" data-src="https://freight.cargo.site/t/original/i/43a72ad7d52018faaf23f156a8c168f89dfda62d6f33d06cd94316867ee78ac3/Snapinsta.app_video_F1431AC9B445DDAD4999B1A8FDD1EE93_video_dashinit-1.gif" data-mid="250638003" border="0" src="https://freight.cargo.site/w/428/i/43a72ad7d52018faaf23f156a8c168f89dfda62d6f33d06cd94316867ee78ac3/Snapinsta.app_video_F1431AC9B445DDAD4999B1A8FDD1EE93_video_dashinit-1.gif" /> <img width="366" height="650" width_o="366" height_o="650" data-src="https://freight.cargo.site/t/original/i/dc4145254e72b651ec709bb7afa2c1b426ab33d3322464cdadad2effd9627d1c/Snapinsta.app_video_F1431AC9B445DDAD4999B1A8FDD1EE93_video_dashinit-4.gif" data-mid="250638004" border="0" src="https://freight.cargo.site/w/366/i/dc4145254e72b651ec709bb7afa2c1b426ab33d3322464cdadad2effd9627d1c/Snapinsta.app_video_F1431AC9B445DDAD4999B1A8FDD1EE93_video_dashinit-4.gif" /> <img width="392" height="696" width_o="392" height_o="696" data-src="https://freight.cargo.site/t/original/i/d55437e28349d25d558065db834988ee98f369f6f7a121bad7f65c76cb7b27f8/Snapinsta.app_video_F1431AC9B445DDAD4999B1A8FDD1EE93_video_dashinit-2.gif" data-mid="250638002" border="0" src="https://freight.cargo.site/w/392/i/d55437e28349d25d558065db834988ee98f369f6f7a121bad7f65c76cb7b27f8/Snapinsta.app_video_F1431AC9B445DDAD4999B1A8FDD1EE93_video_dashinit-2.gif" /> Head de Comunicação e Marca Fernanda Salgado Gerente de Marketing Thamara Araujo Líder de Estratégia Stela Sotrati Estrategista de Marca Bárbara Santos Gerente de Projetos Julia Martinussi Direção de Arte Will Acosta Redação José Xavier Gente que brilhaDEZ 2022&nbsp; &nbsp; Conceito criativo, roteiro para filmes e criação de conteúdo always on para a campanha digital 'gente que brilha', reforçando brilho do brasileiro trabalhador e suas histórias reais︎︎︎ Head de Comunicação e Marca Fernanda SalgadoGerente de Marketing Thamara AraujoLíder de Estratégia Stela SotratiEstrategista de Marca Barbara SantosGerente de Projetos Julia MartinussiDireção de Arte Will AcostaFilmmaker Lorenzo ScavoneMotion Bella de CastroRedação José Xavier https://josecc.com.br/Lubs Wed, 22 Jul 2026 19:36:10 +0000 José Xavier https://josecc.com.br/Lubs Lubs2020, 2021 Redação criativa para o Always On da Lubs, a primeira marca de sexual-care brasileira. A marca traz diálogos abertos, ideias e produtos para uma sexualidade mais livre e transbordante︎︎︎ Fui responsável por materializar o tom de voz da marca em conteúdos para Instagram e Blog. <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/06e159b0490f492a9d245493d25fa57fe69a27e311fc768cec58bfaf42c29cc2/Lubs_case_19.png" data-mid="250639961" border="0" src="https://freight.cargo.site/w/1000/i/06e159b0490f492a9d245493d25fa57fe69a27e311fc768cec58bfaf42c29cc2/Lubs_case_19.png" /> <img width="800" height="900" width_o="800" height_o="900" data-src="https://freight.cargo.site/t/original/i/68bab768bbb864287d527888ecf795f8ba3ec696a0dc6b2911ee50c8e36c2a96/ezgif-68e4f86c8ad44cc5.gif" data-mid="250639972" border="0" src="https://freight.cargo.site/w/800/i/68bab768bbb864287d527888ecf795f8ba3ec696a0dc6b2911ee50c8e36c2a96/ezgif-68e4f86c8ad44cc5.gif" /> <img width="800" height="450" width_o="800" height_o="450" 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data-src="https://freight.cargo.site/t/original/i/ff02239b04db30b707a8b990195395f6a46fbd722029ca1b3a148ee46621384f/LUBS-B2.png" data-mid="250639988" border="0" src="https://freight.cargo.site/w/1000/i/ff02239b04db30b707a8b990195395f6a46fbd722029ca1b3a148ee46621384f/LUBS-B2.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a21cee2594b17b30b93ec192b210f009b581a43531224388179dc8e94525409e/Captura-de-Tela-2021-01-19-as-23.26.19.png" data-mid="250640062" border="0" src="https://freight.cargo.site/w/1000/i/a21cee2594b17b30b93ec192b210f009b581a43531224388179dc8e94525409e/Captura-de-Tela-2021-01-19-as-23.26.19.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/789f29fa9b75709ea7b4a9f3fe30267f9264cbd922e1a9cece303a487d064a71/Captura-de-Tela-2021-01-19-as-20.50.40.png" data-mid="250640064" border="0" src="https://freight.cargo.site/w/1000/i/789f29fa9b75709ea7b4a9f3fe30267f9264cbd922e1a9cece303a487d064a71/Captura-de-Tela-2021-01-19-as-20.50.40.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/de2ba4058558064db6a8348926488319f6380c3675aef1a2f7c1d384e10c71d3/LUBS2.gif" data-mid="250636940" border="0" src="https://freight.cargo.site/w/1000/i/de2ba4058558064db6a8348926488319f6380c3675aef1a2f7c1d384e10c71d3/LUBS2.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b2f34e9194c59ecbe6027145855b2850e5c96fc87196bf503951d47c87189d7a/LUBS-CAPA.jpg" data-mid="250640060" border="0" src="https://freight.cargo.site/w/1000/i/b2f34e9194c59ecbe6027145855b2850e5c96fc87196bf503951d47c87189d7a/LUBS-CAPA.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/08d11dffa52263e1272411bcdecda213e03857ff0870d4b1a68109e20b01a5be/LUBS-CAPA.png" data-mid="250640003" border="0" src="https://freight.cargo.site/w/1000/i/08d11dffa52263e1272411bcdecda213e03857ff0870d4b1a68109e20b01a5be/LUBS-CAPA.png" /> ]<img width="1186" height="847" width_o="1186" height_o="847" data-src="https://freight.cargo.site/t/original/i/23386ec01e84fdc369c666699ecc56bca77bff8b209ce647e180694db62ad65c/Captura-de-tela-2026-07-22-203933.png" data-mid="250640052" border="0" src="https://freight.cargo.site/w/1000/i/23386ec01e84fdc369c666699ecc56bca77bff8b209ce647e180694db62ad65c/Captura-de-tela-2026-07-22-203933.png" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ca1b9581f308872d9ac55af304306e24df130b15ab18aa1cb27116898a636417/Lubs_case_10.png" data-mid="250640043" border="0" src="https://freight.cargo.site/w/1000/i/ca1b9581f308872d9ac55af304306e24df130b15ab18aa1cb27116898a636417/Lubs_case_10.png" /> Direção Criativa Marina ZaguiniIdentidade Visual Isabela Di DarioIdentidade Verbal Jéssica Pádua3Ds Rodrigo de Carvalho Redação José Xavier Fotografia da Campanha Takeuchiss Direção de Arte Isabela Di Dario Assistência de Arte Amanda Obeid, Fernanda Santo, Joana Leonzini, Lua Nucci Styling Juliana Bordin, Fernanda Galindo, Miranda Luz Beleza Laura La Laina, Rafaella Crepaldi https://josecc.com.br/arquivos Wed, 22 Jul 2026 19:36:09 +0000 José Xavier https://josecc.com.br/arquivos Big Moda <img width="848" height="1060" width_o="848" height_o="1060" data-src="https://freight.cargo.site/t/original/i/948087e56356be5170ce73ddfc269a3e2c5b2e8d702a48b65b2a40320c75657a/MODA-1.png" data-mid="253751561" border="0" src="https://freight.cargo.site/w/848/i/948087e56356be5170ce73ddfc269a3e2c5b2e8d702a48b65b2a40320c75657a/MODA-1.png" /> 2024 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Redação e direção criativa para o Mercado Livre Moda no Big Brother Brasil VER MAIS SOBRE O PROJETO CZO x Kenner <img width="1080" height="1351" width_o="1080" height_o="1351" data-src="https://freight.cargo.site/t/original/i/07a559abe14539c6042fad4e34ac6e28c9a0f991db2b60ca5ebd80cbb2ddb266/Snapinsta.app_414410990_18405651577062738_5929208793166996905_n_1024.jpg" data-mid="250635943" border="0" src="https://freight.cargo.site/w/1000/i/07a559abe14539c6042fad4e34ac6e28c9a0f991db2b60ca5ebd80cbb2ddb266/Snapinsta.app_414410990_18405651577062738_5929208793166996905_n_1024.jpg" /> 2023 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Coordenação do lançamento da collab Kenner x CZO Artifacts™&nbsp; VER MAIS SOBRE O PROJETO Abita <img width="4527" height="4500" width_o="4527" height_o="4500" data-src="https://freight.cargo.site/t/original/i/23be6e86e0459d835ca1161fd2a179835857e4dd32be128f00c04f6517f2902d/ABITA--id-visual-31.jpg" data-mid="250635942" border="0" src="https://freight.cargo.site/w/1000/i/23be6e86e0459d835ca1161fd2a179835857e4dd32be128f00c04f6517f2902d/ABITA--id-visual-31.jpg" /> 2019 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Naming e identidade verbal para a Abita VER MAIS SOBRE O PROJETO Tremma <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6cc872b58df66d12601656403bce3e1a4a8f751817c24dce8e10bae7ac1d6d64/TREMMA-CORA.png" data-mid="250635941" border="0" src="https://freight.cargo.site/w/1000/i/6cc872b58df66d12601656403bce3e1a4a8f751817c24dce8e10bae7ac1d6d64/TREMMA-CORA.png" /> 2019 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Identidade verbal para a mostra Tremma Cora VER MAIS SOBRE O PROJETO <img width="2272" height="1884" width_o="2272" height_o="1884" data-src="https://freight.cargo.site/t/original/i/07cd438fd96b4d9f3353123ddbd04960f3b5e5f5f0dae7ffefc4a483eaccddf8/Captura-de-Tela-2021-01-20-as-15.16.38.png" data-mid="250812975" border="0" src="https://freight.cargo.site/w/1000/i/07cd438fd96b4d9f3353123ddbd04960f3b5e5f5f0dae7ffefc4a483eaccddf8/Captura-de-Tela-2021-01-20-as-15.16.38.png" /> 2019 &nbsp;&nbsp; &nbsp; &nbsp;&nbsp; &nbsp; Redação e estratégia para o Tremma, coletivo de marcas autorais brasileirasFui responsável, por quase três anos, pela redação criativa e estratégia de social e do marketplace com curadoria de arte, decor, moda e beleza, além de experiências fisícas, como Pocket Eventos e Mostras, realizadas por edições em São Paulo, Brasília e Goiânia. VER MAIS SOBRE O PROJETO https://josecc.com.br/tremma-cora Thu, 28 Mar 2024 19:12:27 +0000 José Xavier https://josecc.com.br/tremma-cora Tremma Cora 2019 2019 Desenvolvimento de identidade verbal para o Tremma Cora, primeiro evento do Coletivo Tremma, em São Paulo. A edição foi em homenagem aos 130 anos de Cora Coralina, escritora goiana. A mostra contou com mais de 30 marcas brasileiras autorais, 6 talks e 2 exposições de arte. <img width="8001" height="4500" width_o="8001" height_o="4500" data-src="https://freight.cargo.site/t/original/i/82b3c6679643ac476dbdc66408a3860f96c3914d39d5ffc2d42132e8c20999f4/TREMMA-CORA--id-visual-1810-24.jpg" data-mid="207831917" border="0" src="https://freight.cargo.site/w/1000/i/82b3c6679643ac476dbdc66408a3860f96c3914d39d5ffc2d42132e8c20999f4/TREMMA-CORA--id-visual-1810-24.jpg" /><img width="8001" height="4500" width_o="8001" height_o="4500" data-src="https://freight.cargo.site/t/original/i/60116c70087dea0c20950d7009bdd2f0847ffa0d13516c5c5b74eeba55dc1a26/TREMMA-CORA--id-visual-1810-34.jpg" data-mid="207831918" border="0" src="https://freight.cargo.site/w/1000/i/60116c70087dea0c20950d7009bdd2f0847ffa0d13516c5c5b74eeba55dc1a26/TREMMA-CORA--id-visual-1810-34.jpg" /><img width="8001" height="4500" width_o="8001" height_o="4500" data-src="https://freight.cargo.site/t/original/i/7c09493cc1a5fee957511801e4fdfd1940ebb7907d989225368311e2862c7ce3/TREMMA-CORA--id-visual-1810-45.jpg" data-mid="207831923" border="0" src="https://freight.cargo.site/w/1000/i/7c09493cc1a5fee957511801e4fdfd1940ebb7907d989225368311e2862c7ce3/TREMMA-CORA--id-visual-1810-45.jpg" /><img width="8001" height="4500" width_o="8001" height_o="4500" data-src="https://freight.cargo.site/t/original/i/44cca645d0496d9966107e73cc9e33d89bcd0cbdfc191bdf2272f7f910e6860d/TREMMA-CORA--id-visual-1810-42.jpg" data-mid="207831921" border="0" src="https://freight.cargo.site/w/1000/i/44cca645d0496d9966107e73cc9e33d89bcd0cbdfc191bdf2272f7f910e6860d/TREMMA-CORA--id-visual-1810-42.jpg" /><img width="8001" height="4500" width_o="8001" height_o="4500" data-src="https://freight.cargo.site/t/original/i/9e6479982de7961f9852204cf3e443af00c8d8538c8a6f91586dc0d9f9ae3212/TREMMA-CORA--id-visual-1810-43.jpg" data-mid="207831922" border="0" src="https://freight.cargo.site/w/1000/i/9e6479982de7961f9852204cf3e443af00c8d8538c8a6f91586dc0d9f9ae3212/TREMMA-CORA--id-visual-1810-43.jpg" /><img width="8001" height="4500" width_o="8001" height_o="4500" data-src="https://freight.cargo.site/t/original/i/8fb0d133927a1bd6207ab4f1d99772f8fe6620e3a1d1b1d44df63b1dc88d3c37/TREMMA-CORA-M1.png" data-mid="207831925" border="0" src="https://freight.cargo.site/w/1000/i/8fb0d133927a1bd6207ab4f1d99772f8fe6620e3a1d1b1d44df63b1dc88d3c37/TREMMA-CORA-M1.png" /> Tremma Cora na mídia ︎︎︎&nbsp;Vogue Brasil, Harpers Bazaar +&nbsp;Marie Claire. Identidade Visual por Isabela Di Dario + Gabriela Osilio https://josecc.com.br/cartel Thu, 28 Mar 2024 20:07:30 +0000 José Xavier https://josecc.com.br/cartel CZO x Kenner2023 Coordenação criativa do lançamento da collab Rakka Siren,nova Kenner x CZO Artifacts™, label própria do Cartel Zero Onze︎︎︎ ︎︎︎Em PR e ativações, o drop contou com nota exclusiva pela ELLE, cobertura da festa de lançamento pelo HYPEBEAST BRASIL, além da sandália estar presente nos desfiles do Projeto Mottainai, na Casa dos Criadores, e Meninos Rei, no SPFW. ︎︎︎No social, em colaboração com o HYPEBEAST, foram criados guias com dicas de lifestyle por criativos de São Paulo, posicionando a Kenner,&nbsp; pela primeira vez, no mercado e imaginário paulistano. <img width="1080" height="1351" width_o="1080" height_o="1351" data-src="https://freight.cargo.site/t/original/i/07a559abe14539c6042fad4e34ac6e28c9a0f991db2b60ca5ebd80cbb2ddb266/Snapinsta.app_414410990_18405651577062738_5929208793166996905_n_1024.jpg" data-mid="208785182" border="0" src="https://freight.cargo.site/w/1000/i/07a559abe14539c6042fad4e34ac6e28c9a0f991db2b60ca5ebd80cbb2ddb266/Snapinsta.app_414410990_18405651577062738_5929208793166996905_n_1024.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/49b6d0559c9f1819a924a0a717ccefe6d94d5d72de37705a964dc1203a1aeaf9/Snapinsta.app_421060099_18409746481062738_1267052805683443791_n_1024.jpg" data-mid="208785179" border="0" src="https://freight.cargo.site/w/1000/i/49b6d0559c9f1819a924a0a717ccefe6d94d5d72de37705a964dc1203a1aeaf9/Snapinsta.app_421060099_18409746481062738_1267052805683443791_n_1024.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c163a49848a6c6d129f2e6bd5fec93de040bd3b104de798079eb414d2dafb0cc/Snapinsta.app_421054279_18409746472062738_7852480518949480064_n_1024.jpg" data-mid="208785180" border="0" src="https://freight.cargo.site/w/1000/i/c163a49848a6c6d129f2e6bd5fec93de040bd3b104de798079eb414d2dafb0cc/Snapinsta.app_421054279_18409746472062738_7852480518949480064_n_1024.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8b4c05de3ab3adc525f7b02de0565042c3a4d1b3f2fa1972cf1e896f8130e6aa/Snapinsta.app_420995461_18409746490062738_3113638678239038827_n_1024.jpg" data-mid="208785181" border="0" src="https://freight.cargo.site/w/1000/i/8b4c05de3ab3adc525f7b02de0565042c3a4d1b3f2fa1972cf1e896f8130e6aa/Snapinsta.app_420995461_18409746490062738_3113638678239038827_n_1024.jpg" /> <img width="1366" height="768" width_o="1366" height_o="768" data-src="https://freight.cargo.site/t/original/i/ce8108464ff34479c0c1e9b408dc16caeb50367965db35ffb79c1c05e934ce77/Prancheta-3.png" data-mid="208789633" border="0" src="https://freight.cargo.site/w/1000/i/ce8108464ff34479c0c1e9b408dc16caeb50367965db35ffb79c1c05e934ce77/Prancheta-3.png" /><img width="1366" height="768" width_o="1366" height_o="768" data-src="https://freight.cargo.site/t/original/i/a1181e89da478421222e5e2ab447f9b29c57a09a278c6eb4562a20a929fafba5/Prancheta-2.png" data-mid="208715171" border="0" src="https://freight.cargo.site/w/1000/i/a1181e89da478421222e5e2ab447f9b29c57a09a278c6eb4562a20a929fafba5/Prancheta-2.png" /><img width="1366" height="768" width_o="1366" height_o="768" data-src="https://freight.cargo.site/t/original/i/b2a020e2b6c40e455301a2db947027fa8a390d0648650fe9ff04b0363f630276/HYPEBEAST.gif" data-mid="208785826" border="0" src="https://freight.cargo.site/w/1000/i/b2a020e2b6c40e455301a2db947027fa8a390d0648650fe9ff04b0363f630276/HYPEBEAST.gif" /> <img width="392" height="490" width_o="392" height_o="490" data-src="https://freight.cargo.site/t/original/i/e158acb6e30bc35768b2dca36e6261a7d24f13695e557ed80a4ee9c6dadc1979/5305AC6B-F78E-439D-BA71-784C53D59254-2-1.gif" data-mid="208790363" border="0" src="https://freight.cargo.site/w/392/i/e158acb6e30bc35768b2dca36e6261a7d24f13695e557ed80a4ee9c6dadc1979/5305AC6B-F78E-439D-BA71-784C53D59254-2-1.gif" /> <img width="392" height="490" width_o="392" height_o="490" data-src="https://freight.cargo.site/t/original/i/acdcd373c1f9ab0885f68406ef2dbb24a6f4ac5f14fe95b9aa8ccd9a1234e412/5305AC6B-F78E-439D-BA71-784C53D59254-1.gif" data-mid="208790399" border="0" src="https://freight.cargo.site/w/392/i/acdcd373c1f9ab0885f68406ef2dbb24a6f4ac5f14fe95b9aa8ccd9a1234e412/5305AC6B-F78E-439D-BA71-784C53D59254-1.gif" /> <img width="392" height="490" width_o="392" height_o="490" data-src="https://freight.cargo.site/t/original/i/02addbb83234cd01ed275b687f5182f90fe5e429fd10b7fad90bc8d352c2adef/5305AC6B-F78E-439D-BA71-784C53D59254-2-2.gif" data-mid="208790364" border="0" src="https://freight.cargo.site/w/392/i/02addbb83234cd01ed275b687f5182f90fe5e429fd10b7fad90bc8d352c2adef/5305AC6B-F78E-439D-BA71-784C53D59254-2-2.gif" /> <img width="392" height="490" width_o="392" height_o="490" data-src="https://freight.cargo.site/t/original/i/ee7966ca84c0ed5587c79f6a4eaa22f76f1783c8a84808f00ffa516364c05ee5/5305AC6B-F78E-439D-BA71-784C53D59254-2.gif" data-mid="208790400" border="0" src="https://freight.cargo.site/w/392/i/ee7966ca84c0ed5587c79f6a4eaa22f76f1783c8a84808f00ffa516364c05ee5/5305AC6B-F78E-439D-BA71-784C53D59254-2.gif" />